Mobile messaging business is gaining a high momentum these days with new applications being developed every hour. Line messaging , which was started in 2011 in Japan, has successfully managed to attain a high position in Mobile messaging business with 300 million registered users. The mobile messaging service received a great push in Europe and Latin America making a huge user penetration , and in Seven months , the mark upgraded from 200 million to 300 million. Line basic goal was to conquer US market but they saw a decline in US market and unexpected increase in Europe and Latin America. The company was aiming to reach 300 million mark by the end of the year , but surprisingly they hit one month before the end of the year 2013. Now , the company is aiming to reach 500 million by the end of 2014 and make a push in US market.
Han , who is the head of Line’s business in US , says that Line needs some more tactical and creative approach in US market as the competition is very tough. Han doesn’t reveal exact details of the strategy Line will adopt in the US, but she suggests that it will be similar to the approach taken in Spain and other markets — Italy, France, Germany and the UK. Unites States market is currently ruled by WhatsApp, Viber, Facebook and other messaging services. Next Year , Line aims to achieve some good position in US market. So lets see and wait for next year.
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