Smartphone Usage For Online Search

Smartphones have made our life easier and connected, performing research for anything online is now convenient with the help of Smartphones. Whether it is for online purchasing, searching some local spots around you, playing interactive games, Smartphones are packed with all the convenience which computers offers. Even if a consumer is searching online for some product or any material, he keeps his smartphone handy for parallel search. In the olden days , when samrtphones were not so common, PCs and bulky laptops were used for online search, but now majority of the internet growth is depended on Smartphone.

Online business are trying to make their websites smartphones friendly to provide users the best smartphone experience they can have on their mobile devices. It is estimated that 66 percent of the smartphone and tablets users get frustrated if the site takes too much time to load. They think that businesses doesn't care about their reputation online. Mobile traffic now accounts for 16 percent all of the internet traffic and in 2012 and 2013 more than half of the online searches were conducted through smartphones.

Online shopping is mostly conducted through smartphone now as interactive user interface and mobile applications have made the work much easier, users opt to shop online through smartphones rather than turning on their laptops. There are specific application being developed for online retail business which includes Amazon , Ebay , iTunes , Google Play Store and much more. Among them Google Play Store and iTunes are mostly used for application purchases. Google search engine app , Bing search engine app and Yahoo search engine app all are now customized for mobile devices to conduct search online through smartphones. It is estimated that 74 percent of the online shoppers use smartphones for online shopping.

Mobile coupons , QR codes are much likely to attract customers attention as compare to printable coupons. Consumers first conduct a smartphone research of the product before buying and then proceed for online shopping using designated shopping apps. Below are some interesting smartphone usage facts for online shopping gathered from different sources.

Smartphone Usage For Online Shopping - Facts 

1 - Mobile coupons receive 10x higher redemption rates than print coupons. (Source: GoMobileBook.com).

2 -According to a February 2013 report by Mobile Marketer, however, a full 42.3 percent of consumers prefer SMS deals versus bar-code scans or push message coupons.

3 -73 percent of smartphone users say they used the mobile web to make a purchase instead of using an app. (Source: JumpTap.com).

In 2014, the smartphone usage trend is increasing as more and more people are switching to smartphones. Online business should consider to work more on mobile phone marketing strategies and smartphone friendly websites The technology is also advancing more and more, in future there will be a time coming when people will get bored with smartphone like Samsung Galaxy S5 and iPhone 6 and they will switching to some smart technologies which includes Google Glass and smart watches. Google Glass is a computerized device glass that works as portable computer on your eyes, it works on your orders ( voice recognition ). Smart watches are also entering in the market slowly and there will be a time coming when you will see smart watches on every hand. They will be offering same convenience as what smartphones are offering these days.