Top 5 Social Media Listening Tools For Every Business To Use

Social media monitoring and analysis is very important these days hence it should be treated more like a cell phone, however there are people and companies who do not know how to or where to listen. This is important to know since you should be aware of what is being said about you and where it’s being said. You should then also be aware of how to respond to what is being said as it is an important aspect of your online reputation. Below are the top 5 best social media monitoring tools discussed which can help you in tracking your social media actiivity,

• Google Alerts: this is one the most basic ways in which you can find out that a website is posting stuff about you. It doesn’t however capture everything and doesn’t take into account many blog sites or even social media sites. It is still quite good and is an automated and basic way to gain feedback regarding search queries made about you.

• Hootsuite and TweetDeck: both of these can be used for managing social media accounts. Through these, search columns can also be added which will scan Twitter in real time. While everyone who will be talking about you might not use your hashtag or tagging you so this is a practical way of spotting any activity related to you.

• Icerocket: this tool specializes with respect to searches on blogs. The big buzz option tracks social media activity and image sites. It is free of cost, very easy to make use of and does not need the registration of any account.

• Social Mention: this tool collects data throughout the various platforms available. Results will be provided on the basis of almost all social media network and basic analysis will be provided which will help you figure out whether the general emotions regarding you and/or your company is positive or negative etc. this tool is also free of cost and needs no registration of an account.

• Topsy: the main focus for this tool is social media, mostly blogs and multimedia. Registration is not required however an option for email alerts is provided. 

The tools which have been mentioned are not all inclusive and only catch up bits and pieces of information to give you an idea. It would be a good idea to use it every day as it won’t take very long to search any new content which may have been written or uploaded. If you do wish to conduct a search which isn’t going to be affected by your browser’s history, open your browser in incognito mode which will ensure the results are untainted. While searching, look up your brand name, the motto or slogan used by your company or even any keywords, look up various spellings of your name particularly if it isn’t a very common one and even search up keywords which have relevance to the industry you work in. this will help you in coming across any discussions or conversations taking place regarding you or your company with ease. 

Author Bio:

                     

Brooke is parental control expert and writes about latest technology trends. She blogs about cell phone spy. Her work turn around latest at TheOneSpy. Her Latest article Human resource and employee monitoring got wide social media visibility.