7 Marketing Automation Tools to Boost Your Online Business

Marketing automation provides range of effective software platforms that allow companies to organize, automate and observe their marketing campaigns and workflows to generate maximum leads, conversions and revenue faster. If you do not know how to get started with marketing automation, the given tools will help you to a great extent. Just select and implement the most suitable marketing automation tool that best suits your business and marketing goals.

SimplyCast

It is an interactive marketing automation software that allows users to maximize their leads, track customer interactions and to create personalized content. The tool works effectively in building loyalty and enhancing the business performance. You can manage the subscribers and can send email, fax, message, and even tweet them and can track lead nurturing campaigns results too.

HubSpot

This highly integrated inbound marketing platform allows users to own a personalized landing pages, emails etc. It helps in improving the website presence by analyzing its competitive benchmarking, lead generation, social media, blogging and overall marketing campaigns. This marketing tool helps marketers to get better position in the search engines by evaluating the summary of website performance.

iPresso

It is safe, user-friendly and advanced marketing automation tool that enables users to personalize the communication with regard to time, place and communication channel. It is highly effective in maximizing the company’s abilities to have powerful communication with customers. Suitable for small to large-size enterprises, the tool with numerous exclusive features is perfect for multi-channel automated management campaigns.

Spokal

It is an effective marketing automation tool for WordPress to create a powerful inbound marketing campaign. It reduces the time to perform marketing campaigns and helps in highlighting each aspect of your work to improve sales. It includes automatic image attribution, internal keyword linking, social shares, add Open Graph tags, Twitter cards, etc. that helps in improving traffic and social authority.

Infusionsoft

The tool allows users to automate the marketing campaigns by incorporating email, voice transmissions and social media posts. Using template and campaign builder, you can nurture the leads automatically by just embedding the web forms on the landing page. It offers Facebook contests and promotions that work efficiently in capturing more leads. Get more sales and marketing success with this automation tool.

Pardot

It is a B2B marketing automation tool that helps companies to sell their products and services more effectively than ever before. It allows marketing and sales teams to work together to create and manage marketing campaigns, generate high-quality leads, accelerate sales pipeline and create custom emails. It helps in tracking customers’ behavior and generating ROI reporting.

Silverpop

This digital marketing platform offers most effective email marketing and marketing automation solutions that allow B2B & B2C marketers to bring the conversions across several devices and calculate ROI on relationships. Marketers can perform required actions on customers’ behavior in real time. It helps in enhancing brand loyalty and provides perfect customer experience.

Just understand the exact functioning of these tools as well as how they can help in your business growth. Once you become familiar with the right software of online marketing, none can stop you becoming leader of your industry.

Author

Nicole Stansley is a digital marketing strategist for educational projects (i.e. http://www.college-paper.org), a fan of writing and learning new things.