7 Marketing Automation Tools to Boost Your Online Business

Marketing automation provides range of effective software platforms that allow companies to organize, automate and observe their marketing campaigns and workflows to generate maximum leads, conversions and revenue faster. If you do not know how to get started with marketing automation, the given tools will help you to a great extent. Just select and implement the most suitable marketing automation tool that best suits your business and marketing goals.

SimplyCast

It is an interactive marketing automation software that allows users to maximize their leads, track customer interactions and to create personalized content. The tool works effectively in building loyalty and enhancing the business performance. You can manage the subscribers and can send email, fax, message, and even tweet them and can track lead nurturing campaigns results too.

HubSpot

This highly integrated inbound marketing platform allows users to own a personalized landing pages, emails etc. It helps in improving the website presence by analyzing its competitive benchmarking, lead generation, social media, blogging and overall marketing campaigns. This marketing tool helps marketers to get better position in the search engines by evaluating the summary of website performance.

iPresso

It is safe, user-friendly and advanced marketing automation tool that enables users to personalize the communication with regard to time, place and communication channel. It is highly effective in maximizing the company’s abilities to have powerful communication with customers. Suitable for small to large-size enterprises, the tool with numerous exclusive features is perfect for multi-channel automated management campaigns.

Spokal

It is an effective marketing automation tool for WordPress to create a powerful inbound marketing campaign. It reduces the time to perform marketing campaigns and helps in highlighting each aspect of your work to improve sales. It includes automatic image attribution, internal keyword linking, social shares, add Open Graph tags, Twitter cards, etc. that helps in improving traffic and social authority.

Infusionsoft

The tool allows users to automate the marketing campaigns by incorporating email, voice transmissions and social media posts. Using template and campaign builder, you can nurture the leads automatically by just embedding the web forms on the landing page. It offers Facebook contests and promotions that work efficiently in capturing more leads. Get more sales and marketing success with this automation tool.

Pardot

It is a B2B marketing automation tool that helps companies to sell their products and services more effectively than ever before. It allows marketing and sales teams to work together to create and manage marketing campaigns, generate high-quality leads, accelerate sales pipeline and create custom emails. It helps in tracking customers’ behavior and generating ROI reporting.

Silverpop

This digital marketing platform offers most effective email marketing and marketing automation solutions that allow B2B & B2C marketers to bring the conversions across several devices and calculate ROI on relationships. Marketers can perform required actions on customers’ behavior in real time. It helps in enhancing brand loyalty and provides perfect customer experience.

Just understand the exact functioning of these tools as well as how they can help in your business growth. Once you become familiar with the right software of online marketing, none can stop you becoming leader of your industry.

Author

Nicole Stansley is a digital marketing strategist for educational projects (i.e. http://www.college-paper.org), a fan of writing and learning new things.

Simple Tips to Help You Succeed in Your Network Marketing Business

Successful network marketing advertising business requires many things like time, patients, relationships and management. You achieve all this by having a proper time table to handle things and understanding of what to do and what not. With these simple tips, you can easily hit success just with little effort.

Write down your aim and review it regularly

To follow your aim properly, it is very important to actually write it down and see it regularly. It is better than just having dreams in your mind, when it will be written down and will always be in front of you, it will be a ‘real’ thing that will motivate you.

Listen to people

Always listen to what the other person is saying and make sure you ask more questions related to it. This will make communication better and you will be able to provide the right information to them, which they deserve.

Focus on Actions instead of results

You need to put your focus on actions instead of results as your actions will lead to that result. If you take every action seriously and put all your power into it, it will eventually lead to better results.

Always keep your agreement and follow up with people

If you follow these actions it will not only look professional but will also provide 100% success in network marketing business. You should make promises and then make sure you keep them, this will lead to building client’s trust.

Keep things to the point on calls

When you talk to busy people on the phone they prefer to-the-point attitude and it also makes your call an effective one. Not to mention the money you will save on your phone bill!

Handle one thing at a time

You need to focus on one thing at a time instead of doing different things at the same time and ending up fruitless. If you are writing notes and having a conversation with a client at the same time, it will affect both of the tasks. Make sure you focus on one thing so you will be sure that you are doing it right.

Bad Effects of Purchasing Email Lists

Yes, the idea of purchasing email lists is quite intriguing, just by spending small amount cash you can easily get thousands of contacts. However, it has many short term and long term harmful impacts on your business.  Below you can see why you should never buy email lists.

You will never be able to get a good email list

No matter what the supplier says, you will never be able to find a good email list. Because every mail list for sale has been used by tons of companies and there is no way you would get an untouched email list. If anyone does have a good email list they will never sell it to you. Why? Because if they do have a good email list they will keep it for themselves to market their business. Why would anyone destroy their email list, which they created with so much effort?

You can’t use purchased lists with Email marketing vendors with good reputation

All the reputable email marketing software providers ask for an opt-in email list, they will never let you use your purchased list. Yes, you might be thinking that you will just use a non-reputable email marketing vendor. But the problem is, they use shared IP address which leads to poor delivery of emails. If you want your emails to be actually delivered, you will need to opt for a good email marketing vendor.

People on the list don’t actually know you

The people on the list don’t even know who you are as they never subscribed to your emails. Even if you did use a sign like “offers from other companies we think you might enjoy”. They will never remember that they actually subscribed to that offer and all this will lead to your emails getting marked as SPAM!

Your IP reputation will be harmed

There are organizations who are dedicated to fighting email SPAM. They plant an email address that when harvested and emailed by a company marks them as SPAM. If you do purchase an email list, you will never be sure how many time it has been emailed and if there is an email address planted by such organizations in it or not. This will risk your whole IP address reputation and even your company that will take forever to build up!

So it is best to create your own email list and work hard for it. There is no point of forcing people to see your product or service, even if you know they really want your product. It will still lead to losing their trust, so it is better to wait and create their trust.

Best 5 Autoresponders and Marketing Tools

Use of email for marketing and other purposes is the best way to gain customers. But having a proper service provider according to the need of your project is very important. Autoresponders and other email marketing tools can be used in many ways to benefit your business like building loyalty, increase sales, follow-up with customers and making sure they keep coming back to your website. To get the best out of your business here is a list of 5 best autoresponders and marketing tools.

MailChimp

MailChimp comes with a ‘Forever Free’ plan making it perfect for start up businesses. The plan allows you to create a list up to 500 users for free. As a start up business, 500 users should be more than enough to get going. This autoresponder is quite good for people who are not ready to pay for a marketing tool yet.

You can get MailChimp from here

iContact

iContact is perfect for small to medium size businesses who need to import outside lists. You can add people using the import feature where you can add lists from outside sources or you can just add people manually.

You can get iContact from here

GetResponse

GetResponse is a good choice for small business who have a list of few thousand people. With GetResponse you can create a list of mid tens of thousands or less. They are also quite trust worthy company with a good reputation in the market and provide many features which standard services lack.

You can get GetResponse from here

Constant Contact

 Constant Contact is one of the best autoresponders when it comes to sending HTML and graphic emails. It works for business with lists consisting of hundreds or few thousands of people.

You can get Constant Contact from here

Office AutoPilot

Office AutoPilot does everything which a standard autoresponder can do, but it adds an extra layer of sophistication to it. You can tell Office AutoPilot to do various tasks and it will do them automatically. Like, you can tell AutoPilot to handle a situation when it occurs, For example, when a customer places an order AutoPilot can send the order to a fulfillment house to complete that order. You can also add a last minute offer to customers who are about to leave the website by selecting a trigger for any given action.

You can get Office AutoPilot from here

Top Three Free Mass Mailing applications

Mass mailing apart from spamming can be used in many ethical and legal ways. It can provide a great boost to your business or help you communicate with a larger crowd. Some common use of mass mailing applications involves, communicating with a group of people with same interest, business advertising and blog posts and newsletter distribution. Here are Top three free mass mailing applications that you can use to send your message to a larger crowd totally free!

Bigg Mass Mailer

Bigg Mass Mailer is a totally free email marketing bulk mailer. It is probably the best choice for starter who just started using mass mailing applications for communicating with a larger crowd due to its simplicity. It comes with a very simple and clean interface that enables you to specify your mail server’s credentials, write your message, import the list of people who you want to send mail to and then just click send.

You can download Bigg Mass Mailer from here

Sendblaster

Sendblaster is a fully featured tool that provides detailed reporting and tracking system. It is one of the best email marketing program and is designed to work with Google analytics that can help track which recipients made a purchase after receiving email from you. It also comes with many built-in templates which can help write a better message. Furthermore, there is also a paid version of it that includes even more templates though free version works fine too.

You can download Sendblaster from here

MailList Controller

MailList Controller is a free mailing application that is good for people who need to send their message to a smaller crowd. Apart from basic functions it comes with a rich interface for writing messages, you can import the list or add members manually and you can also keep track of messages being sent and previously sent messages. Though the free version of this application only allows one list of only 100 members so it is useful only when you need to interact with a smaller crowd. Although, the professional edition allows ten lists with up to 10,000 members and extreme edition involves unlimited, but you will have to pay in order to upgrade.

You can download MailList Controller from here

Colors Play A Very Important Role In Marketing Messages

When you observe any marketing message on billboards or online banner ads of different companies, they have something special which attracts you. Sometimes they use some strong sentences which contains a lot of meaning, but have you ever wondered about the different variety of colors they use on ads?. Colors and marketing have a strong relation which normal people don't know. The science behind colors used in marketing is wide and every single colors have some secret meaning inside it when they are used in marketing messages. Big marketing companies often consider the psychology of colors before when they are designing their materials. The first impression of the advertisement is very important and it can only be achieved through a strong message and perfect color. That is why many big companies hire Marketing professionals to create and design their companies marketing material with their good understanding of color psychology in marketing. Every color has its different message which you can see in the embedded image below.

Twitter Advertising Facing Rejection From Marketing Professionals

Online marketing is gaining a lot of momentum since the rise of Social media. Marketing processionals take social media as their weapon to boost their business and sales. Nowadays a company without its social media presence is nothing as compared to a blog made by a kid with social media presence. Marketing on social media websites like Facebook, Twitter, LinkedIn, YouTube can make your business go viral. In that case, these social networks also faces a lot of competition among themselves, they have to be much powerful in order to attract users which will automatically attract marketers. Nowadays, Facebook is the first choice of online marketers. According to a survey, among 500+ marketing professionals from 20 industries across 82 countries, 92 percent of marketing professionals go for Facebook advertising. YouTube comes on second with 35 percent and LinkedIn impress only 24 percent of the online marketers. Twitter being the most convenient social network is having the lowest income from marketing because only 23 percent of the marketing professionals choose twitter as an advertising platform. Twitter advertising adoption has been decreased this year with loads of users switching to other platforms. If you know, Twitter is the only social network which is widely used among celebrities and famous politicians. Below is the Statista chart that shows the percentage of marketing professionals who state their company advertises on the following platforms.