Bad Effects of Purchasing Email Lists

Yes, the idea of purchasing email lists is quite intriguing, just by spending small amount cash you can easily get thousands of contacts. However, it has many short term and long term harmful impacts on your business.  Below you can see why you should never buy email lists.

You will never be able to get a good email list

No matter what the supplier says, you will never be able to find a good email list. Because every mail list for sale has been used by tons of companies and there is no way you would get an untouched email list. If anyone does have a good email list they will never sell it to you. Why? Because if they do have a good email list they will keep it for themselves to market their business. Why would anyone destroy their email list, which they created with so much effort?

You can’t use purchased lists with Email marketing vendors with good reputation

All the reputable email marketing software providers ask for an opt-in email list, they will never let you use your purchased list. Yes, you might be thinking that you will just use a non-reputable email marketing vendor. But the problem is, they use shared IP address which leads to poor delivery of emails. If you want your emails to be actually delivered, you will need to opt for a good email marketing vendor.

People on the list don’t actually know you

The people on the list don’t even know who you are as they never subscribed to your emails. Even if you did use a sign like “offers from other companies we think you might enjoy”. They will never remember that they actually subscribed to that offer and all this will lead to your emails getting marked as SPAM!

Your IP reputation will be harmed

There are organizations who are dedicated to fighting email SPAM. They plant an email address that when harvested and emailed by a company marks them as SPAM. If you do purchase an email list, you will never be sure how many time it has been emailed and if there is an email address planted by such organizations in it or not. This will risk your whole IP address reputation and even your company that will take forever to build up!

So it is best to create your own email list and work hard for it. There is no point of forcing people to see your product or service, even if you know they really want your product. It will still lead to losing their trust, so it is better to wait and create their trust.