
March 23, 2014
Twitter Advertising Facing Rejection From Marketing Professionals
Online marketing is gaining a lot of momentum since the rise of Social media.
Marketing processionals take social media as their weapon to boost their
business and sales. Nowadays a company without its social media presence is
nothing as compared to a blog made by a kid with social media presence.
Marketing on social media websites like Facebook, Twitter, LinkedIn, YouTube can
make your business go viral. In that case, these social networks also faces a
lot of competition among themselves, they have to be much powerful in order to
attract users which will automatically attract marketers. Nowadays, Facebook is
the first choice of online marketers. According to a survey, among 500+
marketing professionals from 20 industries across 82 countries, 92 percent of
marketing professionals go for Facebook advertising. YouTube comes on second
with 35 percent and LinkedIn impress only 24 percent of the online marketers.
Twitter being the most convenient social network is having the lowest income
from marketing because only 23 percent of the marketing professionals choose
twitter as an advertising platform. Twitter advertising adoption has been decreased this
year with loads of users switching to other platforms. If you know, Twitter is
the only social network which is widely used among celebrities and famous
politicians. Below is the Statista chart that shows the percentage of marketing
professionals who state their company advertises on the following platforms.

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