March 23, 2014

Twitter Advertising Facing Rejection From Marketing Professionals

Online marketing is gaining a lot of momentum since the rise of Social media. Marketing processionals take social media as their weapon to boost their business and sales. Nowadays a company without its social media presence is nothing as compared to a blog made by a kid with social media presence. Marketing on social media websites like Facebook, Twitter, LinkedIn, YouTube can make your business go viral. In that case, these social networks also faces a lot of competition among themselves, they have to be much powerful in order to attract users which will automatically attract marketers. Nowadays, Facebook is the first choice of online marketers. According to a survey, among 500+ marketing professionals from 20 industries across 82 countries, 92 percent of marketing professionals go for Facebook advertising. YouTube comes on second with 35 percent and LinkedIn impress only 24 percent of the online marketers. Twitter being the most convenient social network is having the lowest income from marketing because only 23 percent of the marketing professionals choose twitter as an advertising platform. Twitter advertising adoption has been decreased this year with loads of users switching to other platforms. If you know, Twitter is the only social network which is widely used among celebrities and famous politicians. Below is the Statista chart that shows the percentage of marketing professionals who state their company advertises on the following platforms.

Marketing professional rejecting Twitter advertising for their businesses

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