British Airways Billboard In London Tells You From Where The Flight Is Coming In The Sky – Clever Advertisement

Advertisements are now entering into a new phase becoming more clever as you might think. They can tell your from where the Flight is coming in the sky. You might be surprised to read this but its true. An advertising billboard in London is designed in such a way that it can track from where the flight is coming.This advertisement is expressing about a campaign called “Look Up “ which is launched by British Airways. If you live in London , so you can experience this fantastic billboard advertisement placed in London’s Piccadilly Circus, in which a young boy is walking and pointing in the sky. If you see that boy walking and pointing , so there might be some flight high above in the sky. The kid tells you “ Look !! an airplane in the sky” which is aimed at exact plane location. The display screen not only points to the plane but also display the flight number and origin. According to theDrum, the billboard uses custom-built surveillance technology to pull off the feat. Abigail Comber, British Airways’ head of marketing, told the publication that “it was a first for both the airline and UK advertising." This is the third Digital advertisement billboard after , Anti child abuse advertisement in Spain and Drag Away A Man ad in London last year.