November 28, 2013

Apple Charging Brazilian Customers In US Dollars Opposing Brazilian Real Currency

Apple is seen going against a famous quote “ When in Rome , do as the Romans do”, making some of the its customers unhappy in Brazil. Apple is an international tech giant and has been charging iTunes customers on the basis where the user is located , like if the user is in UK , it will be charged in GBP and If the user is in USA ,it will be charged in US currency. In Brazil , Apple was found charging its customers in US dollars opposing Brazilian real currency. Brazilian customers have to use international credit card in order to buy something from iTunes. Brazilian government and customers were not happy with this behavior and has asked Apple about this problem. The ministry has given Apple 10 days to respond to thier inquiry as charging in a foreign currency in Brazil is illegal. If Apple does not respond in the given time , they could face a fine of about $2.6 million. Before also , Apple was questioned by the Australian government of charging Australian customers with high prices than others. Apple and Adobe , both were found charging Australian customers with high prices as compare to other countries. So lets wait for the final answere what Apple will reply to the Brazilian Government.

Apple charging Brazillian customers in US dollars

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