Samsung company has finally revealed its main goal which is to take aim at the Apple’s tablet top spot. Samsung wants to be the most beloved tablet and mobile maker in the world which is why the company is planning different and creative strategies to lead the market. At an Analyst Day Event held in Seoul, Korea, Samsung head of mobile J-K Shin said,
“Company was on track to sell over 40 million tablets this year – which is more than double the number last year”
Apple is already on the top by selling 48.2 million iPads till now and still the number is increasing. Analyst predicted that if the company maintained this pace , the sales could reach 72 million by the end of this year. With two new iPads on offer , Apple sales are increasing rapidly. If we look at the market share of last quarter , Apple lost a little percentage, whereas Samsung is on rise. Apple’s market share was down from 33.5 percent to 29.7 percent. For the same period, Samsung share rose from 19.9 percent to 22.2 percent which shows that Samsung is succeeding in keeping its aim alive.
Apple had more than half of the global tablet market but its dominance has eroded as Samsung boosted sales with cheaper Galaxy Tab computers that offer many different screen sizes. Samsung is already leading in the mobile market, well lets see how the company manage to lead in the tablet market.
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