
1 - CONTENT
No Facebook page ever got anywhere without great content. Using trial and error ( as well as Facebook insights ) identify what your audience like, do they prefer fun photos, useful links or informative articles.
Communicate consistently, Be authentic, Be passionate and Have Fun !!
2 - BUY ADS AND PROMOTE POSTS
Facebook ads and promoted posts allow you to reach a huge audience and they are so flexible that they fit into basically any budget.
You can even target your promotions to ensure you reach your ideal audience. This is useful for promoting great content you have created or any promotions you may be running.
3 - CUSTOM TABS
Tabs - The little buttons that sit underneath your cover picture, can be customized for a number of purposes.
You can run contests and sweepstakes, promote your products, or even hide an offer or discount code which is revealed when the user clicks "Like"
4 - PARTNERSHIP
Let's say you have 100 likes ; but one of your major partner or customers has 10,000, by utilizing this partnership, you could spread the word about your page, promotion or giveaway to a much greater audience, free or charge.
You can even run Co- branded competitions to ensure you both benefit.
5 - CONTESTS
Who doesn't love getting something for nothing. That's why Giveaways are really useful in growing your following, as people have a reason to click "Like" its also incredibly good for your brand to be seen rewarding your fans.
You can choose from a variety of different contest types , from sweepstakes to photo contests, but make sure you stick to Facebook's strict promotion guidelines.
6 - REPLY TO PEOPLE
Facebook is all about engagement and communication, so its important to show you care by replying to every message you receive. Even if you are being criticized, its a vital that you are seen to publicly respond and deal with it.
7 - SOCIAL PLUG-INS OR QR CODES
'Build it and they will come' is definitely not a phrase that applies to Facebook marketing. Many businesses struggles to grow their following simply their fans don't know they are on it.
Build social plug-ins into your website, and use QR codes on your print media so they know where to find you !.
via - Visual.ly
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