Photo Content On Facebook Accounts For 75 Percent Of Shared Posts By Brands

Facebook content without a photo looks like a drawing without colors, Photos in your Facebook posts gives a life to your shared post and becomes the reason for your friends to read your post. It is same as like a blog post which has a good content but no picture, so it is not likely to becomes readers favorite, however if your post has good pictures in it, readers would love to read your post. Same scenario applies on Facebook post as well. Thats why big brands and companies who have their official page on Facebook, use the smart way to attract their readers attention by sharing photo content. It is estimated that 75 percent of the shared content on Facebook is photo content. On the basis of approximately 1.3 million posts from over 30,000 Facebook brand pages, 75 percent content is photos , only 10 percent are links and 6 percent are status updates. Video marketing is the least which accounts for only 4 percent.

From my personal experience, i have judged that content which is shared without any photo is most often avoided by readers. One of big technology and social media website, "Mashable" is one of my personal inspired website. When Mashable crossed over 2 million page likes on Facebook, it is big milestone no doubt. so instead of writing the achievement in words on status, the blog made a cover page on its Facebook page , which had a message " Thank You To Mashable's 2 Million Followers". This is a creative way to attract your readers and deliver your messages in the from of Photos.