May 13, 2014

Beats Music Service Shows Good Subscriber Engagement

Beats music service is a music streaming service from Beats company which is famous for making high end headphones. Today the stats of Beats music service subscriber shows that music streaming is really liked by people. Beats Music service has only 111,000 subscribers as of March but their engagement is really high. With only a small subscriber base, beats music service is highly used by people. Beats company is center of attention these days because of its acquisition news with Apple company, from today's report it gives us a glimpse why Apple was interested in Beats. According to reports Apple was much interested in Beats Music Service rather then its hardware, and we have a reason now.

Beats music service has great subscriber engagement with small people count.

According to the leaked report, beats music service subscriber base of 111,000 people contains 49,371 individual accounts and 61,621 family accounts which makes up its complete subscriber base. A person can subscribe to Beats Music service for $10 per month and if he is a AT&T subscriber, the carrier provides an opportunity to add 5 accounts to Beats Music service for only $14.99 per months. Seeing at the report , People are seemed to be much interested in Family accounts from AT&T.

Beats music service also have royalty per play program in which the company pays $0.000126 to each individual artist whose song is played by subscribers. It is less than what Spotify pays to artist which is between $0.006 and $0.0084. Still beats music service got 116.4 million songs played only from 49,371 individual accounts. Thats a greats count from only a small subscriber base, lets see how beats music service will become the top music service in the coming days , as now it is under Apple's management.

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