Samsung is standing again against Apple and this time Beacon
system is the technology to fight over. Apple already had a Beacon system named
as iBeacon, but now Samsung is joining the race with its new beacon system called
Proximity which will help connect retailers with near customers. The working of
beacon system is quite simple. If you are in a retail store and that retailer
has a beacon system installed, the store can use the beacon to send information
to your phone directly for example, items on sale, clothes with good matching
and many more. Samsung Proximity consists of Bluetooth low energy beacons which
can work with many other third-party service providers like this including Radius
Networks, GigaLane, Roximity and Swirl.
Many functions of the Proximity are same as iBeacon Technology apart
from one major difference. Apple’s iBeacon technology works with its app store software
while Samsung Proximity actually works on system level. Due to this, Samsung
Proximity provides deeper integration and without the use of any app it can
still send notifications to the people near. Currently Samsung is accepting
partners for its proximity. If some wants to be part of it, they can just go
and sign up for it. After signing up, Samsung will provide full solution to it.
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