January 1, 2015

T-Mobile’s CEO Thinks Wearable Will become more mainstream after the Launch of Apple Watch

Apple Watch

The Apple Watch isn’t launched yet, but if the rumors going around are true, then it might even just launch in next two months. Now the question is after the launch how the Apple watch will impact the market? Well, the CEO of T-Mobile thinks that Apple Watch will give wearables a boost and will make them more mainstream in the future.  As said by John Legere, “I love what Jawbone, Fitbit, Samsung, LG, Microsoft and others are doing in the wearables space. But we haven’t begun to see the potential of this category. It’s going to go from $1 to $20 billion in the next few years. And though we won’t see its full impact in 2015, I believe that the Apple Watch will mark the tipping point when wearables go from niche to mainstream.”

We can guess why Legere is thinking of such scenario, as Apple has also helped make many other product categories mainstream by entering that specific market. For example, Tablets and Smartphones both existed long before Apple came but after Apple joining the Market they suddenly became more mainstream. So it can also be said for Apple Watch that with its launch wearables will also become more mainstream. However, it should be noted that Apple Watch is quite pricey as compared to its competitors with a starting price of $350. Though Apple is marketing the watch as a Luxury watch so such price tag might work. 

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