iPhone is definitely one of the most high in demand handset. In a
market such as South Korea Apple covers total of 33% of market, but the
question is how it is doing back home? Well, in the US Apple is doing quite
good according to the latest report from CIRP, 50% of the phones belong to
Apple in the last quarter of 2014. According to Josh Lowitz, Partner and
Co-Founder of CIRP, “The strength of the September 2014 launch of the iPhone 6
and 6 Plus fueled Apple’s dominance in US mobile phone sales this quarter.
Apple had virtually doubled the sales of Samsung, and five times that of LG. No
other brand accounted for as much as 5% of US sales.”
Lowitz added, “The Amazon Fire and Blackberry smartphones registered
slight share, which we attribute to random sample fluctuation as much as actual
sales.” When it comes to loyalty, Apple was still the one with the most as 86%
of iPhone users upgraded from one of their older models. Of course, these
numbers are due to the release of iPhone 6 and iPhone 6 Plus release, so we
will have to wait and see how it will do in the future.
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